6. Build It
Time to Build Your Web Site
Well, now you’ve completed all of the preliminary steps to building a cheap professional looking web site, and you’ve purchased your domain name and hosting. Now it’s time to actually build your web site. First, you need to decide what type of software you want to use. Your basic choices are outlined below.
- Use a basic html editor, and learning to code html by hand. This gives you the “cleanest” code, and really unique pages, but html language isn’t quick or easy to learn. If you’re a beginner at this, I wouldn’t suggest this route to build a whole web site. You may still need to know a little about html, in order to write certain features into some of your pages. There is an excellent guide you can access for free here - Free html Guide . Although it hasn’t been updated in some time, it contains all of the basic info and scripts you should need for most functions, as well as links to other information sources. A handy downloadable pdf version is also available.
- Use the online site builder provided by your web host. This is usually a free tool, although some hosts do charge a small fee to access it. For e-commerce, I would only suggest using it to build a small one sales page/one order page web site to sell a single digital product. These tools do establish and check all of your link structure for you, and build your pages automatically. This might also be a reasonable choice If your website is only going to be a standard 5 or 6 page “brochure” site, that tells about your company and products or service, and gives your contact information, without actually selling a product. My main problem with all of these types of tools is that the site structure they create is complicated and not very intuitive, and large sites can accumulate errors that end up garbling the entire site when you try to add other features.
- Use an online blogging platform. This a really easy way to start a web site, and it’s free. In fact, you don’t even need a domain name or hosting to do it. However, you are somewhat limited in what you can do, as far as optimizing your site. For an e-commerce site that will be selling a large group of products, this isn’t really a good option. For a site that is only going to be selling affiliate products that each have their own sales page that you can link to, it is one option. Also, now that http://www.blogger.com is owned by Google, it is something you can use to help promote your new web site. If you plan to have a blog on your web site, you can re-publish your posts to Blogger a week or so after you post them on your site. If not, you can host your web site’s blog there, and simply post short informational topics, with a link back to your web site. I would suggest that everyone get a gmail account, sign up for Blogger and use it frequently. This will help your web site get indexed more quickly by Google. While you’re at it, sign up for a Yahoo! email account and set up a home page there. Once you have a blog, you can add its feed link to your Yahoo! home page, and get your site more quickly indexed by Yahoo!.
- Use a blogging platform hosted on your web site. There are many choices available when it comes to building a blog, and most of them are free. A good web host will offer you several, along with “one click” installation of the blog script. You will need to set up a database to handle the blogs data, but many hosts have a tutorial or written instructions to help you do this. Some of the most popular blog platforms are WordPress, Movable Type, b2evolution and Textpattern (really a CMS). While all of them have their own positive and negative points, I’ve found WordPress to be the best documented and easiest to use. The blog version of this website was crested using Wordpress. One important point to remember is that I have yet to find a host who maintains the latest version of all the blogging platforms that they offer. This is because upgrades and security fixes happen quite frequently with most of them. My suggestion would be to skip the easy install offered by your hosting company, and download the latest version from the blog software home site. The latest version of WordPress can be downloaded from http://wordpress.org/ . Use the deatiled instructions found there to install it on your website. It isn’t any harder than upgrading an older version, and you’ll gain the knowledge you need to upgrade to future versions. HINT: Contact your host to find out the “path to your database”. It is something you need to install your blog, and it can be different for every hosting company. The resources at http://www.wordpress.org are pretty extensive, and you can access an excellent, free guide to WordPress by Podz at this link - Free WordPress Guide . There are links to the other common blogging platforms on the “Additional Resources ” page.
- Use a CMS (content management system). In essence, blog platforms are also content management systems (Textpattern even calls itself “a CMS that can also build blogs”), but a CMS builds sites that look and perform more like “real” web sites. This is another good way to build a large, multi-page web site. There are many different scripts you can use, if you take this route. Some of the most popular are Joomla, Mambo and Drupal. There is a learning curve for all of these, similar to building your pages off-line using a WYSIWYG editor. Many premium web hosts offer quick, free installs for these applicatrions. The documentation and help for these applications can be lacking, but there are inexpensive guides that you can buy to help you learn how to use them. My personal favorite is Joomla, simply because there are so many easily available templates and extensions for it, and many of them are free. But Drupal and Mambo both run a close second. You can find out more about Joomla, and even try an online demo of it at http://www.joomla.org. There is an good video tutorial to Joomla with 400 templates and 75 of the most popular extensions, plus a guide on how to build a Joomla template, that you can purchase at this link - Joomla Magic. Bonus: I’ve been able to arrange a special price on an excellent video tutorial, plus an assortment of pre-made Joomla sites, 500 extensions and 500 templates, Joomla template builder software, and some extra marketing bonuses, and you can get it for only $1 more than Joomla Magic by clicking on this link - Ready Made Joomla. You can get more info on Drupal, and try out an online demo by going to http://drupal.org. There is an excellent series of video tutorials to Drupal and a resource guide that you can buy by clicking this link - The Ultimate Guide to Drupal. If you’d like to find out more about Mambo you can visit http://mambo-foundation.org/. Unfortunately, I don’t have any info on a good guide to Mambo at this time, but the resources at the Mambo web site should be some help.
- Use a specilized program for site building. There are specilized programs that build web sites in their own particular way. Some of the more well known of these are Flash, NetObjects, MicroSoft Front Page and DreamWeaver. We’re not even going to go there. If you’re a web site developer and you want to spend weeks or months getting to know one of these programs and learning to use it to build sites for your clients, great. But, if you’re a newbie trying to build your first web site, they really aren’t your best option. They are all expensive (Flash Pro is $699!), have a steep learning curve, and some don’t even produce the kind of SEO optimized web site that you should be trying to build. As I said, let’s not even go there.
- Use an off-line WYSIWYG editor. Personally, this is my favorite way to build a traditional web site. Even though I’m pretty proficient in writing html by now, actually seeing what the finished product will look like as I make it is something I’ve grown used to. I’ve tried a large number of free WYSIWYG editors over the years, Trellian, Nvu, Amaya, Sea Monkey (Mozilla) Composer, and several others. None of them worked very well. Some create their own file types (extensions), which makes them incompatible with common templates, and makes editing them by hand tricky or impossible. Others are difficult to learn to use, or simply don’t have the features that allow you to create dynamic, stable pages. Still others create such garbled html that hand editing it is possible but difficult. If money is really tight and you have to go with a free one, I’d suggest KompoZer, the unofficial version of NvU with known bugs fixed. You can get it here, http://www.kompozer.net/ . It doesn’t compare to either of my suggestions for below, but it is the least buggy of the free ones. HINT: When you’re starting a new website on Komposer, you must upload your first page (just put some simple text on it) BEFORE moving on to build the complete page, or other pages. You also must upload your pages using its built in ftp software. This is my biggest complaint with Komposer. Each site you build is strictly a separate entity, and moving files and info between sites is possible, but not easy or intuitive. I’d like to recommend the inexpensive WYSIWYG software I’ve been using for years, but it is no longer distributed. Although I still use it, support for it has ended, so I recently tried out the demos and trials for a bunch of other WYSIWYG editors. The one which I found really easy and intuitive to use is the 123 WYSIWYG HTML Editor. It is my favorite low cost solution. It can handle both html and css templates, and the functions and menus most closely resemble the old software I was used to. It comes with a complete users manual and email support. It also comes with over 100 fast load templates that you can use and modify to build your web site, and a half dozen other bonuses to help you build and optimize your web site, something my old software didn’t include. You can use the link above to find out more, see a video showing how to quickly build a page using it, and get a $50 discount off the regular price. Hint: Hit the “Back” button once you reach the page to save an additional $20!
- Use a pre-built site software package. That’s right, if you have no idea what products you might want to sell, or if you already intend on focusing you efforts on Adsense and affiliate sales commissions, or if you decide you want to get a web site up quickly and refine it into a more customized site later, then you can buy software that will build your web site for you. Now, before you get too excited, there is going to be some set up invloved in building your web site, and the content won’t be as good as if you wrote it yourself. But, it is much easier than taking all of the content you have and building it into a unique website. Plus, using a WYSIWYG editor and the content and products you should already have collected, you can add pages and edit the ones produced by the pre-built site software. This allows you to get a site up and running (and hopefully getting indexed and making you a little money) while you build the your own unique pages. After they are up and running, you can always allow access to the pre-built pages through a link to “Additional Info” or “Articles”. There are two well known packages that do this for you. Content Website Builder is the least expensive, and it builds revolving content, ad optimized pages for you on just about any topic. You can click the link above to find out more, get a free demo version to try out, and get a $30 discount off the regular price. Site Builder Elite is better known and more expensive, but it does generate “better” looking pages, and includes more advertising types and SEO features. You can incorporate your own content into the pages you build, simply by uploading articles to your server. You can find out more about it and actually watch a demo of a web site being built with it, by clicking the link above. I wouldn’t recommend this software for a permanent, complete site solution, but it can give you a quick start, and then continue to add content, value and perhaps some income to your completed web site.
If you’d like, print out this page and look it over to decide what you want to do as far as the method of building your website. You might decide to do two or three different options. For instance, you might build a “quick and dirty” site using a pre-built software package, then refine it using a WSIWYG editor, and then add a blog later. Whatever you do, tailor it to your comfort level, and to your product(s) and market. This is one decision you have to make for yourself.
Since there is no way to know exactly how you’re going to be building your particular web site, in the next section of “Build It!” I’ll walk you through each method, pointing out some tips and tricks for each method, and list some additional places you can go for more information.
The Actual Build
So now you chosen the method and software to build your website, and you have all of your content, pictures, video, etc. all in one place. Here are some tips for building your web site using the methods we discussed. I’ve already given you links to guides for most of these, and I’m not going to try to do better than those, or plagarize their content. But, I’ll cover some basic issues and pitfalls for each way of building your site, and give you some more resources you can use. All of these will also be listed on the Additional Resources page.
Basic HTML Editor
The Free html Guide is a good place to start. If you’re building an entire web site this way, you might want to invest in a better html editor than NotePad, which is standard on Windows based computers. There are many free and paid options that automatically indent, color code and otherwise mark-up your code, so that it makes it easier to edit. You definitely should eventually learn enough html to be able to plug a few special options into your websites, but if you’re going to try and build your entire site this way, you should expect to invest a bit of time in learning the language, and do a search online to find a free or paid tutorial to walk you through the basics.
Online Site Builders
These are all basically different, depending on the hosting company you use, and each one will have at least a basic users manual available. The better documented ones will have on-screen tutorials to walk you through the basics of building a web site, and most of them are pretty easy to use. They will normally walk you through a series of questions, and then generate your site structure, links and common page elements automatically. If you go this route, see if your host has a link to the demo of the software so you can try it out and find out more about it before you use it. Hostjacker.com offers the industry’s leading browser based web design tool, called Site Studio. You can try it out at this link - Site Studio Demo. Although I suggest using this approach only for a small uncomplicated web site, fell free to check out your host’s site builder offering to see if it meets your needs.
Online Blog Platform
There are many options for opening a free online blog, with Blogger , WordPress (that’s right, the online version)and LiveJournal as the apparent top players. I would definitely suggest using Blogger as a first choice, since Google now owns it. You’ll need to set up a gmail account in order to use it. Also, if you plan on having a WordPress blog hosted on your website, some plug-in functions won’t be enabled unless you can provide a WordPress API key, and you get that by signing up at WordPress online. So, you should definitely sign up there, as well. Make sure you set your blog to be “public” when doing the set-up at these sites.
After your blog is installed, and you’ve made a few posts, go to http://technorati.com/, sign up and “claim” your blog. There are instructions for doing that there. Hint: For both online and hosted blogs, the easiest way is to make the post, then delete it when confirmed, not edit your code.
Next, go to http://www.feedburner.com/fb/a/home, and “burn your feed”. This is another previously independent company that has been bought by Google, so this should help get you blog indexed. You’ll need the actual address for the “feed” from your blog to do this. It may auto detect it, but you can find out what it is if your template includes an orange RSS button, or a link at the bottom called “Entries (RSS)”. Just click the button or link and look in the address bar. You should see an address that looks something like this; http://www.cheapprowebsite.com/blogversion/feed/. This is the feed for the WordPress version of this web site.
Blog Hosted by You
Remember, in my estimation, it’s easier to get the latest version of the software you’re going to use from the main site, and follow the detailed instructions for installing it, than it is to upgrade the version your web host supplies. Those sites are listed on the Additional Resources page. You’ll probably have to upgrade from that version soon enough, since blogging software is updated frequently. There are detailed instructions and help for doing that at the main web sites.
You’ll need to set up a database before you install the blog (or a CMS, if you’re using one), and your web host should supply easy instructions for doing that. Remember to write down the the database name (DB_ NAME), database user (DB_USER), database password, (DB_PASSWORD), and find out from your hosting company the name of the database host (DB_HOST). These are the only values you change for most installations. At some hosts, the database host doesn’t change. If you are using www.hostjacker.com for your hosting, it’s easy. The DB_NAME and DB_USER are both the same. (your username)_(name you choose for the database). The path to the database (DB_HOST) is
supremecenter54.com
There’s a video at this link to help guide you through the installation of a database;
http://cheapprowebsite.com/WebHostingReview/2008/09/27/installing-a-database-for-wordpress/
If you’ve decided to use a different hosting company, these may all be different. Your user name and database name may not be the same thing, and you may not have to change the path to your database, or if you do, it will definitely be something different. Check with your host to find out.
If you host a “regular” website and your blog on your own web site, you will possibly run into conflicts with your site’s .htaccess file and your blog’s .htaccess file. If this happens, when you try to go to the location of your blog in your browser (i.e. yoursitename/blog) you’ll see a list of all of your blog’s files, not your blog’s home page. Without getting into the technical reasons for this, it is easy to fix. Note: These instructions apply to the HostJacker control panel, but most integrated control panels will be the same, or very similar. After you’ve installed both your html web site (or CMS website) and your blog, do the following.
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Log into the Control Panel for your web hosting and click on the icon named “File Manager”
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Click on your web site’s name. You’ll see an .htaccess file listed there, but don’t change that one!
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Click on the file for your blog. This can be called blog or wordpress, or you may have named it something else when installing it.
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Click the edit button next to the .htaccess file you find there, and choose “Open with plain text editor”
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Don’t change anything that’s in there already, just add the line of text below to the bottom of what is already there, and click the Save button.
DirectoryIndex index.php
In your blog’s control panel, make sure to configure your blog to automatically “ping” after each post. Just like with the online blogging platforms, you’ll want to complete the following steps.
After your blog is installed, and you’ve made a few posts, go to http://technorati.com/, sign up and “claim” your blog. There are instructions for doing that there. Hint: For both online and hosted blogs, the easiest way is to make the post, then delete it when confirmed, not edit your code.
Next, go to http://www.feedburner.com/fb/a/home, and “burn your feed”. This is another previously independent company that has been bought by Google, so this should help get you blog indexed. You’ll need the actual address for the “feed” from your blog to do this. It may auto detect it, but you can find out what it is if your template includes an orange RSS button, or a link at the bottom called “Entries (RSS)”. Just click the button or link and look in the address bar. You should see an address that looks something like this;
http://www.cheapprowebsite.com/blogversion/feed/. (This is the feed for the WordPress version of this web site.)
If you’ve taken my advice, and are using WordPress, there are a number of plug ins available for it that can help with automatically making your blog more SEO friendly. I’ve compiled a group of them in a compressed file you can download through this link - Plug-in Pak. Just click, then choose Save File. After you unzip and open the file, simply copy each individual file that’s inside, into the plugins file in the wordpress installation on your web site. The plugins file is in the wp-content file. To do this, you’ll need ftp software. The best one I’ve found is Filezilla. It’s simple to set up, easy to use and it’s free. You can get it here - Filezilla Install.
Content Management Systems (CMS)
With these, you’ll have to set up a database first, just like with a self hosted blog, using the easy instructions provided by your web host. Remember to write down the the database name (DB_ NAME), database user (DB_USER), database password, (DB_PASSWORD), and find out from your hosting company the name of the database host (DB_HOST). These are the only values you change for most installations. At some hosts, the database host doesn’t change. If you are using www.hostjacker.com for your hosting, it’s easy. The DB_NAME and DB_USER are both the same. (your username)_(name you choose for the database). The path to the database (DB_HOST) is
supremecenter54.com
If you’ve decided to use a different hosting company, these may all be different. Your user name and database name may not be the same thing, and you may not have to change the path to your database, or if you do, it will definitely be something different. Check with your host to find out.
These normally don’t change as often as blogging software, but it is still a good idea to get the latest stable version form the software’s main web site, or upgrade your web host’s one click version before you start adding content. Those sites are listed on the Additional Resources page.
There are quite a few quirks and tricks to using each of the CMS packages. Depending on which one you use, I’d really suggest you save yourself a lot of time and headaches and buy the appropriate guide and tutorials. I’d already built dozens of web sites using HTML and CSS, and installed dozens of blogs, when I tried building my first web sites using Joomla and Drupal. The video tutorials were invaluable, and the few hours spent watching them probably saved me dozens of hours I would have spent figuring it out on my own (not to mention all of the frustration!). I plan on exploring Mambo in the future, but I’ve read that it has it’s own particular issues, and I haven’t yet found a good guide to it yet. You can get a really big discount on an excellent Joomla package here - Ready Made Joomla, and the Drupal tutorials can be purchased here - The Ultimate Guide to Drupal.
Specialized Programs
Flash, DreamWeaver, FrontPage, NetObjects Fusion, etc. Expensive, steep learning curve, problems with easy SEO with some of them, limited hosting options, etc. My best tip for using one of these to build your first web site is simple, use something else. Even learning to code raw HTML using NotePad is probably going to be quicker and easier for you. Enough said…
WYSIWYG Editor
Although it isn’t as easy as using an online blog or hosted blog, if you want to build a large, professional looking e-commerce web site, this is the best choice. There are many free and paid WYSIWYG software packages out there, but the one I chose after checking out dozens of them is low cost, and out performs any of the free ones, and all of the other paid ones I tried. The one which I found really easy and intuitive to use is the 123 WYSIWYG HTML Editor . It can handle both html and css templates, and it comes with a complete users manual and email support. It also comes with over 100 fast load templates that you can use and modify to build your web site, and a half dozen other bonuses to help you build and optimize your web site, including a copy of Filezilla, the ftp software I’ve been using for years. You can use the link above to find out more, see a video showing how to quickly build a page using it, and get a $50 discount off the regular price. Hint: Hit the “Back” button, once you reach the page, to save an additional $20 . If you decide to go this route, here are some tips on building a web site this way.
Stick to either HTML, XHTML or CSS templates. If you use the 123 Editor, you’ll already have over 100 to choose from, but you can get an even larger assortment of free ones, and access to all of their premium ones for one flat fee, by clicking on this link - Website Templates. Most sites charge a per template fee for their premium templates, but TemplatesBox gives you access to all of them, for less than most others charge for just one.
The good thing about using a CSS template is that you can change the whole look of your web site by just changing the CSS template file, instead of having to re-build each individual page. Something to consider if you plan on building a huge website, or you plan on configuring your shopping cart software to exactly match your web site.
Once you choose your template, create a new folder to put your website in. Try not to name it the same thing or put it in the same directory as the folder with all of information for your site, since you don’t want to confuse the two of them. For example, if the content you’ve already assembled is in your “My Documents” folder and called “frankswebsite”, create a new folder next to My Documents called “My WebSites”. Open that folder and create a new file called “franks” to store the actual files and pages for your web site.
If your e-commerce web site is going to be selling a number of products, and your going to be using a shopping cart software to do it, install it on your website first, before you start building your pages. This way you’ll know the exact link you need to use to send your customers to, when they click on your “Shop Now” or shopping cart button or link. Many hosting companies, including HostJacker, include an easy insatll of this software as a bonus. You’ll need to sign up for a payment processor, and PayPal is an excellent choice for a beginner. Make sure to get a Premiere account. It’s free, the processing fees are reasonable (if you don’t sell anything, you don’t pay anything) and its a trusted, dependable online way to accept all major credit cards for payment. You can sign up through this link - PayPal Premiere. Another good option for a payment processoris Power Pay. If you’re going to be selling a wide variety of products, it can’t hurt to sign up for both. They both have excellent information on how to set up the payment processing for your products.
Before you start building each individual page, open the template you’ve chosen in your WYSIWYG editor, and immediately save a copy of it in the new folder called “franks”. Choose the option to save pictures in the same location as your files (or copy the img or image file from the template file into the “franks” file), and call the saved file template.html. Now, modify that page to add all of the elements you want to be on every page of your web site. Menus and their links, changes to color schemes, pictures, links along the bottom, copyright notice, privacy policy and terms of service links, etc. You should have all of this already mapped out in the hand written site map you completed in Step 4 . Don’t forget to put a prominent “Buy Now” or “Shop Now” button or link that leads to your shopping cart, at the top and bottom of the page. If you plan on adding a blog to your web site, now or in the future, decide on a name for it now (something simple, like “news” or “NewProducts”…you can use upper case letters, but no spaces) and put in a link to it as well. That link will be formatted like this.
http://www.yourdomainname/yourblogname
Once you have everything you want to be common to all of your pages coded into your template.html, you can start building each individual page. Before you start, make a copy of your template.html file in another separate folder, called templatefile. If you goof up the one in your website’s folder (franks), you’ll still have a clean copy you can use, stored elsewhere.
The first thing you should as you build each page is open your template.html, them immediately choose “Save As” (not “Save”) and save it as the link name for the page you’re building (i.e. index.html for your home page) in the same folder (franks) as your template.html file. Now you can copy all of the content (and pictures) you created for that page, and stored in NotePad files in your content folder, into the html document. Then just edit and tweak it however you want, and your page is done. Save the file, open your template.html file, choose “Save As” to save it as your next page name, and repeat fior each page. I actually prefer to choose “Save As” numerous times from the template.html to start, and save a copy of the template named for all of the pages for my web site first. Then just open each page to edit in the content. Preview each of your pages after you build them. Make sure they look good in your browser, and check to make sure the links function after the very last page is built.
Once you have all of the main pages built, you can upload them to your website. For this, you’ll use the Filezilla ftp software. If you bought the 123 WYSIWYG HTML Editor, there was a free copy of it in that package. If not go to Filezilla Install to get a free copy. Install it, and then configure it for your website. This is really easy, just choose Site Manager from the File menu. Click on the “New Site” button, then choose a name your site, and edit in your Host (www.yourdomainname.com, skip the http://), and the username and password you use to log into your hosting account. Everything else stays the same for almost all hosting companies, including HostJacker. Once it’s configured, just click the “Connect” button.
You’ll see your websites files come up on the right hand side of the split screen, and your computers files are shown on the left. Just navigate to the folder where you stored your web site on your computer, open the folder, and copy each individual file (except template.html) from it on to your website. You can do this by clicking on each file, or by highlighting all of them using the Shift key, and then right clicking on them and choosing the “Upload” command, or simply click and hold on each, and Drag and Drop it over to the right hand side. Once they have uploaded, choose “Disconnect” from the File menu to log off.
The last step is to go visit your web site using your browser. Make sure all of the pages look good, and check that all of your links work (especially the one to your shopping cart or your PayPal button). If you haven’t already done so, add your products to your cart, and set up the payment processing using your PayPal Premiere or Power Pay accounts. Don’t forget to try and use your keywords in your product descriptions, whenever possible. If you have a link to a blog that you haven’t installed yet, install it now (see above), and make one simple “Coming Soon” post to it. Your site doesn’t have to be perfect to launch it, and you can keep editing the pages and uploading them as often as you need to. If you used CSS to build your site, you can even change the whole look and feel of it, and add or delete pages or links, by simply updating your template.
Pre-Built Site Software
If you decided to go this route, at least to begin with, I really don’t have too many tips to give you. Hopefully, this is just a starting point for you, and you’re going to upgrade your web site to a more professional, unique one in the near future. One thing both of the software packages I suggest do very well is walk you through building and setting up your pre-built site. Just follow instructions, and you should have no problem. There are links in the set-up that will lead you to signing up for all of the services you’ll need (Clickbank, Adsense, etc.) in order to make money off of them.
To integrate one of these sites, once you’ve built a more traditional site to replace it, you’ll have to change the name of the index.html file that these programs create. Simply name it something different (like addinfo.html) using Filezilla (right click on the file, then choose Rename). Then put a link to that page on your new site and call it “Additional Information”. Your internal links from the pre-generated site will still work, except the Home link will send visitors back to your new home page, which isn’t necessarily a bad thing.
If you’re using this software to focus on affiliate, Adsense and Clickbank revenue, the key is to find a lot of good articles to add to web site (search the article directories) and to focus on crating a large number of web sites. Sign up for the “Unlimited Domains” account at HostJacker, and set up a large number of sites in different niches. This way each site only costs you about $10 to set up, and you can have a whole slew of them, each generating a small amount of income.
Those are my tips and tricks for each method of setting up your web site. Now that it is set up, you’re going to want to promote and market it. Thats not really the focus of this web site, but I am going to be posting tips, tricks and the latest news about internet marketing and promotion in a blog connected to this site. If the link below this is active, then the blog will be up and running. If not, just bookmark this page and check back here, it will be up soon.
You already have the basics, if you’ve set up your web site according to the plan outlined here. You have already;
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Decided on your market
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Found the Keywords they use to look for products
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Found products to sell to them
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Compiled content around those keywords
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Built a SEO optimized site using that content and featuring those products
In the meantime, to get you started, I’d recommend Cody Moya’s free internet marketing courses. You can join for free, although the offer you’ll see after joining is a really good deal, and I can definitely recommend it. The main feature of the free membership for a beginner is that you get access to a whole series of internet marketing instruction that you can download immediately. You will get a few emails with the course info included, so sign up using an email address you check frequently, but that won’t fill up your personal email box. To get these free courses, click on this link - Free Internet Marketing Courses.
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